AUDIENCE 98 Publications
You must have the Free Adobe Acrobat Reader installed to view PDF documents. Download the entire AUDIENCE 98 book. Foreword Acknowledgements 1. The Essential Findings of AUDIENCE 98 Public Service, Public Support Fundamentals in Brief 2. Programming Causes Audience A Community of Characters 3. Rounding Up the Usual Suspects Public Radio’s Minority Audiences Public Radio’s Generation X Audience Public Radio’s Older Audience Getting to More with the Concept of Core 4. The More Things Change... A Question of Place It Ain’t Net-cessarily So Listening, More or Less 5. ...The More They Stay the Same The Importance of Community Radio 6. Following the Money Public Service Begets Public Support The Value of Programming 7. Audience Volunteers Support Givers Giving The Effect of On-Air Pledge Drives Low Anxiety Yield Not to Temptation 8. The Buck Stops Here Public Service Economics 9. Exclusive to the On-Line Version of AUDIENCE 98: Public Radio's Sense of Community Campaign High Resolution (Appeal & Affinity) Appendix About AUDIENCE 98 How AUDIENCE 98 Links Listener Income to Listening How AUDIENCE 98 Links Underwriting Income to Listening What We Learned by Gathering Underwriting Information from Stations Understanding the Giving Model
The Essential Findings of AUDIENCE 98
Audience Research Analysis Copyright © ARA and CPB. All rights reserved. Revised: January 1, 2005
