The concepts of appeal and affinity sharply focus a public service lens on the people served by public radios programming.
AUDIENCE 98® adds resolution to the appeal and affinity lens. Powerful before, it can now resolve even finer detail. The resulting sharper audience portraits inform even more appropriate and powerful programming decisions at both stations and networks.
This report is organized into four parts.
Background. Invented and developed within public radio over the last decade, appeal and affinity are simple concepts with powerful applications. The reader can choose three levels of background:
The most basic definitions of appeal and affinity with fundamental applications.
An intermediate level treatment examining the related considerations of program power and type.
The full-tilt boogie an accessible anthology of Current "Radio Intelligence" columns, the most complete single treatment of appeal and affinity to date.
Format Flavors. When viewed from AUDIENCE 98s national perspective, "local classical" and "local jazz" are inherently blurred given their diversity of appeals across stations. This analysis clarifies two classical and two jazz "flavors" based on the VALSTM2 characteristics of their audiences.
Operative Affinity. Do we really need to measure listeners VALS traits or educational attainment to assess the affinities among our programs and formats? Or is knowledge of their age, sex, and race sufficient?
AUDIENCE 98 Core Team
Navigate the Report
High Resolution Background: Basic definitions Background: Intermediate level Background: Full Treatment Format Flavors Operative Affinity
Examine the Statistical Analyses Behind the Report
(70 pages; 296,885 bytes)
All statistical files require Adobe Acrobat Reader
Audience Research Analysis
Copyright © ARA and CPB. All rights reserved.
Revised: September 01, 2000 12:38 PM.