What is Community Radio?

To study a thing first requires a definition. For the purposes of this AUDIENCE 98^® report, "community radio" is defined as the five Pacifica stations and any community licensee station that generates 80% or more of its listener-hours from locally-originated programming.

To be included in this analysis, a station must be mentioned in at least one of the more than 300,000 Arbitron radio listening diaries upon which this study is based.

Of the 413 stations in AUDIENCE 98’s database, 40 met our definition of community radio. They are:

KAZU, KBBF, KBOO, KDHX, KDNA, KHDC, KILI, KKFI, KMPO, KNNB, KOTO, KPAC, KPCW, KPFA, KPFK, KPFT, KRCL, KSER, KSJV, KTNA, KUVO, KVMR, KXCI, KZUM, WBAI, WBGO, WCNY, WDNA, WERU, WICN, WLCH, WMMT, WMNF, WORT, WPFW, WRFG, WVMR, WWOZ, WYEP and WZRU.

– Leslie Peters
– Jay Youngclaus
AUDIENCE 98 Core Team

 

Audience Research Analysis
Copyright © ARA and CPB.  All rights reserved.
Revised: September 01, 2000 12:38 PM.