| Public Radio's Sense of Community Campaign | |||
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Sense of Community | |
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Planning Tools |
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Case Messages |
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Fundraising Spots |
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Promos | ||
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Sense of Community:
Promos
Four on-air promos follow this "Find and Replace" list for SOC promos. Use the Find and Replace function for each of the following to customize these promos for your station.
FIND AND REPLACE:
STATION NAME
AFTERNOON NEWS PROGRAM
WEEKEND PROGRAM I (use a comedy/entertainment program)
COMMENTATOR I
LOCAL PROGRAM I
SOC
On-Air Promos
Local Announcer Only
Spot One
There's a community…
But it's not on the map.
The guy at the gas station can’t give you directions to it…
You can’t even find it using one of those global positioning satellites…
Because it’s not one place…
It’s any place… where two people talk over a commentary they heard on AFTERNOON NEWS PROGRAM.
It’s any place… where WEEKEND PROGRAM I makes someone laugh…
It’s any place… you go.
It's The STATION NAME Community…
It’s the people who listen.
It’s you.
SOC
On-Air Promos
Local Announcer Only
Spot Two
There's a Community…
It has no ZIP Code…
It has no geographical boundaries…
It’s not a even a place…
It’s any place… where COMMENTATOR I causes someone to pause and think.
It’s any place… where LOCAL PROGRAM I is discussed over dinner.
It’s anyplace… you go.
It's the STATION NAME Community…
It’s the people who listen.
It’s you.
SOC
On-air Promos
Local or National Announcer
Spot 3
Welcome to the STATION NAME Community.
It's a place where minds meet… to exchange ideas and opinions.
And even when there isn't a meeting of the minds… It's a place full of thoughtful discussion.
It's a community that concerns itself with what happens halfway around the globe…
It's a community that treasures the world of books… music… and art.
It's a community that knows no geographic boundaries.
The STATION NAME… it's the people who listen.
It's you.
PRODUCER'S NOTE: You can use multiple voices for this spot. One voice per line.
SOC
On-Air Promos
Local or National Announcer
Spot Four
Welcome to the STATION NAME Community…
It's a community that knows no boundaries…
It stretches from the Halls of Congress…
All the way to the jungles of Madagascar…
And deep into your imagination.
It's a place where minds meet… and ideas are exchanged.
It's a place where good words and good music… matter.
The STATION NAME Community… it's the people who listen.
It's you.
Producer’s Note: You can use multiple voices for this spot. One voice per line.
Audience Research Analysis
Copyright © ARA and CPB. All rights reserved.
Revised: September 01, 2000 12:38 PM.